HVAC Sales

Rocheleau Assigns Patents/Inventions to Tradesman-Owned Company

Ever wonder how products make it to market? John Rocheleau creates a new approach to HVACR & Plumbing products distribution by creating a company that is tradesmen/customer-owned. Because the products that this new company make and distribute are done so by American companies, and avoid the many mark-ups associated with traditional distribution means, these high-quality products can be offered at competitive prices while still being made in America. Continue reading

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On HVACR Sales

I don’t waste time on sales, rather I know what I can offer and who I think will purchase it. I find them and they find me, the old fashioned way. While my sales approach is vastly different than that of the large(r) HVACR companies I’ve worked for, the fundamental objective is the same: to successfully define one’s ‘product’ and pitch it to the right customer by the most effective means. Continue reading

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